I’m bringing clarity and structure to your digital presence. Building for brands that want more than just “pretty”. You get clear, high-impact digital content that actually drives attention and action. No guesswork, just marketing that works.
Hello, I'm Polina!
Body Kind Studio
A wellness studio offering niche services like the Endospheres Therapy, Red Light and Halo Therapy Sauna, and Body Wrapping.
The client wants to work on an Instagram page to build the brand around their studio and create a strong connection with the specific audience who will likely convert into leads.
Strategy: I emphasized the need of educating the audience to clearly and fast deliver product benefits; creating a human presence to build boundaries with users by adding engaging content with the studio's team. Based on the previous post's insights, I identified a successful strategy and balanced content type to achieve the best performance.
Tools: Notion, Canva, Capcut, Adobe LightRoom, ElevenLabs, Gamma, Gemini, Google Trends
Sip and See
The case study for the hospitality business in Sonoma County, California. St. Francis Winery has a respected name in the industry, and a significant number of loyal customers, but according to the prospect will face a need to earn the attention of a new generation of customers since the boomers' impact on sales has declined over the last 4 years.
Strategy: I offered a new view on a strong brand storytelling tailored for a specific group and covering your reachable audience interests. Explained how content segmentation can help to keep each group entertained and engaged with the product.
Tools: Canva, Capcut, LightRoom
